Graffiti participated in the pre-series A funding round of www.iamfy.co.
FY! built a technology platform which empowers handpicked independent brands to compete with retail multiples and e-commerce giants, while enabling customers to scour a huge array of thousands of distinctive, design-led products.
Since day one the company showed an amazing ability to select the best emerging, cool and design oriented brands and a focus on the mobile experience (the goal is to execute 100% of the transactions on the company app).
The extraordinary customer engagement on both Instagram and reviews platform is the best testimony of what the FY! was able to achieve in the last 3 years.
We feel privileged to partner with the FY! team and we are excited for the future.