Last week I got access to Uber first pitch document dated 2008.
It’s a fascinating document and I advise all of you to read it (below you can find the link to the Deck).
Obviously what Uber is today is not 100% what the founders predicted ten years ago, but few facts stand out:
Since day 1 the mission of the company was clear: disrupt the taxi monopolistic market and deliver to the customers a more convenient and cheap transport option;
In the best case scenario, the Founders forecasted annual revenues of $1bn. Today the annual revenues are $7bn;
The company started small. For the first year of operations the target was central San Francisco. So many time I met with founders that before having any decent traction in London are already planning expansion in Berlin, New York and Dubai….;
In the last page was detailed the plan for the following 6 months: